A regular human building systems so you don’t have to

Hey, I’m Kevin.

I’ve spent the last decade working inside marketing teams—writing copy, building campaigns, managing content calendars, tweaking ad sets, and slowly realizing that half my time was spent just trying to keep everything connected. I wasn’t burned out because the work was too hard. I was burned out because the systems were broken.

So I started fixing them.

I opened up Notion one day—not to organize notes, but to actually solve a workflow problem. What started as a quick dashboard turned into a full-on system that helped me think strategically, plan faster, and keep all my work moving without bouncing between seven tools and 34 tabs. And once it started working for me, I realized: every solo marketer and small team probably needs something like this, too.

Now I build modular Notion systems for busy marketers who don’t have the luxury of a big team, a project manager, or time to reinvent the wheel every week. The kind of systems that aren’t just “organized”—they’re built to move. Campaigns. Content. Strategy. All in one place. All actually usable.

Some people want the full setup. That’s why everything I make is modular. Simple tools that stack together, adapt as you go, and work how you already think.

If you’ve ever felt like you’re constantly reacting, constantly re-planning, constantly wondering where the heck that one doc went... you’re not alone. And more importantly, you’re not doing anything wrong. You’re just trying to do high-level work without a system that supports it.

That’s what I’m building here—a smarter, simpler way for marketers to work. Not a bloated “everything” tool. Not another boring template pack. Just focused, flexible systems built for the reality you’re in.

If that sounds like what you’ve been looking for, you’re in the right place.

Thanks for being here.